The LEGO Story: How a Little Toy Sparked the World's Imagination

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These beloved micro-characters are great to play with in this set or will make a fun addition to other models. Kids can adventure with Disney Princess Ariel, Prince Eric, Sebastian and Flounder in completely new ways! Give children detailed characters and recognizable scenes to play out with LEGO® ǀ Disney sets. This imaginative Disney’s Frozen 2 playset offers cute story starters plus open creative play that helps build important skills.

Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear). Encourage creative role play with this LEGO® ǀ Disney (43176) set, with Disney Princess Ariel, Flounder, Sebastian and Prince Eric. Great for kids and fans of Disney’s Little Mermaid. Play starts when the book opens! The extraordinary inside story of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family that still owns the company

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Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea. Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids the joy of imagining new scenarios and lots of creative excitement with the well-known ones in the book. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company.

I appreciated the PDF companion that came with the audiobook since all the names and major players got a bit confusing after a while (there's an included family tree). The PDF also included photos of places, people, items, etc referenced in the text. The narration by Peter Cross was really fantastic and the audiobook was an enjoyable listening experience. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. As this is an authorised biography though, Kjeld’s voice is present throughout. Direct, lengthy quotes from the man who shaped the modern LEGO company reveal his reflections on the events that Jens Andersen is presenting. These are absolutely fascinating, sometimes providing an amusing bit of colour, sometimes giving his perspective from the time and sometimes – in the book’s most interesting passages – giving his reflections now on what occurred decades prior. This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. Still, there is definitely value here for those who are into these types of stories. Just be warned that it can be a bit dry and it's probably more for people who are hardcore into LEGO and want to know more about the family behind it, perhaps business-types who are curious to see how a brand can change and adapt and evolve with the times, etc. If you're someone who is casually interested, this might not be for you. What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy.

Give children detailed characters and places to play with in LEGO® ǀ Disney collectible toy sets. This imaginative Disney’s Beauty and the Beast playset offers cute story starters and encourages open creative play to build important skills.

LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. LEGO® Books come in many forms and cover many aspects of the brand and its fandom. But the book I’m taking a look at today is unlike most other titles. As the name suggests, it tells the story of the LEGO brand from the very beginning, that’s even before a single wooden toy was ever crafted. The history of the LEGO Group is a long one and over that time many things have happened. This book offers an in-depth recollection of that history with help from someone who knows it well, Kjeld Kirk Kristiansen. So here are my thoughts on The LEGO Story: How a Little Toy Sparked the World’s Imagination.

Any fan of Disney’s Beauty and the Beast will love this set. The collectible book toy reveals a complete micro-world to thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+.